This working man is truly the human version of his own brand ALAVA. Nikke and ALAVA is both sassy, masculine, cool and it’s quite easy to see that Nikke puts a lot of his personality into the brand and branding. Check out the brand and get to know more about ALAVA and Nikke here…

Et opslag delt af Alava. (@alavawatches) den

What is ALAVA’s strongest qualities?
My brands strongest qualities is uniqueness. There are many brands out there which’s watch case is made from the same mold offered by the manufacturers. I can tell you that no one has mine. I also integrated the meaning of Alava (Finnish word) into the design, so it has a story. Alava means low lying flat ground in nature.

Describe the man you see wearing your watch.
I’d like to say the kinda man that wears an Alava watch is a man who really lives his life and doesn’t take his time here for granted, does what makes him happy and doesn’t let other people’s opinions dictate his style. Just rock it out!


Which movie character would wear your watches?
This is a tough one, but if I have to pick one it would be Paul Kemp ( Johnny Depp) from the Rum diary. He’d fit the bill. Good second would be Steve Zissou from the Life Aquatic with Steve Zissou.

If your brand was a car, what model would it be and why?
If my brand was a car it would be an old, beautiful, shining black Volvo Amazon with black leather seats. You get a bit of everything with that car. Looks a bit like a sports car, classy, dapper, but could easily be a family car also.

Who’s your muse and why?
I don’t really have a muse, but I follow quite a lot of Gary Vaynerchuk. He’s very inspiring, motivating and a full-of-life kinda guy – very genuine dude. I recommend him for everyone.

Why watches?
I fell in love with watches while spending 14 years in the Swiss Alps and after finishing my work in a jewellery company here in CPH (not as a designer). I was bursting to create something of my own, so watches came naturally.

If you had not become a watch-designer, what would you be?
If I hadn’t started this watch brand I’m positive I’d be embedded in some other little start up creating something cool and fun. It’s such an awesome feeling to have created something. Doesn’t matter if it makes you rich or not. Or maybe I’d have a little beach bar in the Bahamas selling smørrebrød (danish sandwiches). Just have fun. That’s what it’s all about.

How does your profession affect your way of dressing?
Not at all. I’ve always been wearing a lot of black and dark clothes. They always work and look cool.

If you could pick any man in the whole world, who would you like to represent ALAVA?
Another tough one, but I’d go for the grown up love child Ryan Gosling and Tom Hardy.

How do you drink your coffee?
Americano from some nice coffee beans is number one.

Your signature drink/cocktail?
Whisky Sour!

How do you eat your steak?
Medium rare.