Rasmus is as funny as the size of his hair, and he always wears a big smile. He also wears a look that really shows a guy with humor and an “I-don’t-care-what-other-people-think”-attitude. You often see Rasmus in different printed garments, with a hat, or like here; with some jewellery, a big watch and a pair of boots.

You’re a new addition to the crayon box. What color would you be and why? 
The invincible pencil that turns into neon at night, because my everyday style is somewhat simple, but I like to go “all-in” when I’m going out in the weekends.

What’s your favourite ’90s jam? 
Angelique Kidjo – Agolo.

If you and your closest friends were a band, what type of music would you play?
We would “Rock’n’Roll” the shit out of it!

How do you drink your coffee? 
Latte machiato, but the only place they can do them properly is in Italy, so I’ll go with the safe choice; A small, double latte.

Your signature drink/cocktail?
A shot of Zambuca.

Stylewise; witch animal are you? 
A semi-shy peacock.

Describe your style with 2 words. 
Awe Some.

How do you personalise your style? 
I have a thing for weird details – a diagonal zipper, a touch of a different material than the rest of the items are made of, etc. But most importantly; I don’t give a f*ck about what people think – if I think it’s cool, I’ll wear it! No, wait! I’ll ROCK it!

How do you pick your accessories? 
I always go to Instagram for inspiration. I avoid gold. Accessories for men can quickly be too much and is, in it self, quite eye-catching, so I look for simple items without to many “bling” factors.

What can be bought today and still be worn in 10 years?
Shades and anything in leather.

What’s the oldest piece of clothing that you have and still use?
A dark green, 100% silk, bomber jacket from Boris Uno that my mom bought in her young days.

What have been your biggest fashion-fail? 
Definitely my “t-shirt with a bow-tie” period.

Your three favourite brands? 
I have to pick four because I can’t choose between them: Asger Juel Larsen, Valentino, Han Kjøbenhavn & Kenzo.

How much time do you use on grooming yourself in the morning? 
As long as it takes to get my curls under control.

Your “can’t-live-without”-grooming product? 
KEVIN.MURPHY FREE.HOLD Styling creme.