Meet this spruce and polite (not to mention; dapper) man, who is a part of the team behind the new danish magazine for men; Dossier. Like Dap-per; Dossier speaks about fashion in a language that people understand. At the same time, Dossier brings you high quality features about food, architecture, culture, business and more. You can get your copy of the magazine at Copenhagen airport, in selected stores or you can subscribe to the magazine and get your issue delivered to your door four times a year. Get to know Ditlev and Dossier here…
Who is Dossier for?
Dossier is made for the enterprising and style-conscious danish man. All of our articles presents an interesting career viewpoint from the different personalities that we interview. Dossier is for the man, who is greatly passionate about his work field and career – Regardless if it’s in business, politics, music, fashion or architecture. The main reader of Dossier is the well traveled business man, which explains why the magazine is distributed in Copenhagen Airport.
What’s Dossier’s strongest qualities?
I would say that Dossiers strongest quality is the fact that we stick to a niche. We’re not trying to “do it all.” We have narrowed in our target group and we make use of a few fixed formats both in print and digital. We’re not reaching for the entire population, but to be specialists in our field. If you look towards successful magazines like Kinfolk, Gourmand, Monocle, Cereal, Fantastic Man and Gentle Women; you’ll see that they are all relatively new publications. Still, they grow, in a time when everybody talks about the hard times in print publications. The factor that they all have in common, is that they stick to their niche and refuses to get of track. I’m in charge of the digital aspect of the magazine which we’re trying to push in a new direction with solid and strong short stories and video portraits. But most importantly; I try to never publish anything, anywhere that Dossier wouldn’t also publish in the printed magazine.
Describe the man you see reading Dossier?
The average reader of Dossier is a career and style-conscious man between the age of 30-50. He has come a great way in building up his career in fields like business, food, architecture or culture. He is interested in what’s going on around him like politics, culture and new movements in the society. He is well educated, well read and seeks new knowledge within a wide range of topics. I also imagine a lot of students reading Dossier while dreaming about achieving what our average reader have.
Which superhero would read Dossier?
What type of music genre would Dossier be?
That’s tough! I guess it has to be a niche-genre, that mainly career men and creative entrepreneurs listen to. What that is – I don’t know! Maybe something like jazz or soul/lounge-music.
What’s Dossiers strategy when it comes to communicating fashion to men?
We have a fashion editor, Mads Emil Grove Møller, and he’s in charge of the fashion-section in the magazine and is picking out all of the styles that get featured. Our overall strategy is that we don’t use models, but instaed we style the men we feature in the magazines. In this way, we’re communicating to the readers in a more grounded way. It’s important to us that the readers can see themselves wearing the clothes, but we still want to challenge them a bit. This way they can evolve their style and taste. Basically – we don’t want it to be avantgarde or elitist, because we don’t make fashion for the fashion business, but for our readers and featured men.
If you had not become an editor, what would you be?
I have always had this huge interest for architecture. I believe that I have watched all of the architecture programs on dr.dk. It’s the combination of something creative and academic that I find interesting. Since I was little, I’ve been dragged to museums and walked through one capital after another. This have given me a great joy of fining myself in beautiful places with a strong architecture. If not an architect, I could see myself becoming a furniture designer – mainly because of the same reason I wanted to be an architect. I believe it has to be fantastic to create a physical and tangible product that can be taken in use later on. Like in my profession – it’s about getting new ideas and creating new approaches, but still holding on to some technical tools.
How does your profession affect your way of dressing?
Considering the fact that I work in a media house with a lot of creative people – It gives me a huge freedom in how I want to dress. Earlier, when I worked for Euroman, I wrote about, and delt with fashion every day. Now I see fashion more like a personal interest. Since my schedule is filled with meetings, I focus on being more well dressed and keeping it classic. If I’m wearing a quite fashionable jacket, it’s always good to tone the outfit down with a blue and white-striped shirt – this makes the outfit more formal. On the contrary – I can go all in during the fashion weeks or at fashion events.
What is your favourite accessory?
I have three pieces that I use a lot at the moment; my silver necklace from Bobby Janco, my new backpack from Ally Capellino (which is practical to bike with and still nice enough to bring to meetings.) and my watches. My favourite watches are an Omega Seamaster from 1969 and the classic Ole Mathiesen Royal-watch. Regardless if it sounds like a kliché; I can’t go outside the door without one. I have several times caught myself in leaving my home – and after some time I have discovered that I have forgotten my watch – turned my bike around and gone back home and get it.
Your “can’t-live-without”-grooming product?
At the moment, I use a really good wax from Kevin Murphy. It’s indispensable for me because my hair looks like a fairies, and the wax helps it stay in place.
You are a type of drawing tool, what are you and why?
Pens from NoMess because they value estetics (they are nice, simple and comfortable to write with). And because I have a tendency to make a mess at my desk, even though I’m quite tidy.
How do you drink your coffee?
Brew coffee – but I don’t drink that much coffee on a general basis.
Your signature drink/cocktail?
Gin and tonic – but it has to be a quality gin and a good tonic, otherwise it is a waist.
How do you eat your steak?
Like 99% of us, I tell the waiter “medium.” But the most important thing for me is the quality of the meet. If you’re going all in on the steak, fries and sauce, it has to be a really good slice of meet, or it can be a pretty disgusting experience.